For NOWON, the brand identity, logo design, website experience, portfolio system and visual language were all designed from scratch. Derived from the “Now or Never” idea, the brand was conceived as a personal-brand structure that never postpones, makes decisions and takes action. In the logo, strong typography, red accents and a smile form come together to turn NOWON’s energetic, direct and memorable character into a visual system.


Brand identity & design, zero to launch.
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