GIOT

For GIOT we designed the brand identity, logo, website experience, visual system and sub-brand architecture from the ground up. Bringing different brands, products and creative structures under a single roof, GIOT was conceived, with its “Glorious Insanity On Time” idea, as the core entity that makes sharp decisions when the time comes and turns ideas into working systems. The logo merges the Renaissance's spirit of transformation with the guillotine metaphor to represent the brand's radical, productive and strategic character.